Balance…what a great concept. As a product designer, I am always trying to find the right balance. My customers are looking for safe, effective, fragrant formulas that are manufactured in America. It is important that the product’s packaging be appealing and add to the décor of their home. They are also looking for a value so finding the right mix is not a small challenge.
Lately, my pet peeve is to bear witness to the outrageous misinformation campaigns conducted by “watch groups” and industry giants in an effort to define what is “natural or good for you” . In my view, instead of providing accurate information their goal is rather to demonize ingredients that are perfectly safe, effective, affordable and by the way, in the case of the giants, are not present in their particular formulas. Their claims often ignore current science and have no basis in fact. They scare people needlessly and spread untruths because they can. Unfortunately, these campaigns attempt and often succeed to force companies into make product development decisions that not only do not yield the best product, but also may not use our planet’s natural resources wisely.
I think it is important to check the science for safety ( http://www.cosmeticsinfo.org ) and then to balance the costs. Is it is a good idea to use 4000 kilograms of rose petals to produce 1 kilogram of pure steam distilled rose otto for the desired product? You should be the judge. Check out this link. It provides an interesting discussion and gives accurate balanced information with regard to the use of natural oils or synthetic fragrances in bath and body products: http://www.pioneerthinking.com/lc_eos.html .
